Competing For Attention
The SC All-Flash fills gaps in Dell EMC's portfolio in two ways. First, it allows the IT giant to confront all-flash power NetApp in the midmarket. Dell EMC's all-inclusive pricing will be a key aspect of that battle, said Grocott. "NetApp has an a la carte model, so depending on what you want to get out of the system from a packaging standpoint, it's a bit of a nickel-and-dime approach. We're including all of that value in the price point," he said. Second, the SC All-Flash has a clear marketing objective. Influential research firms like Gartner and IDC will now evaluate the SC All-Flash alongside other midrange all-flash products, giving Dell EMC more visibility in that space.