Dell EMC estimates that the market for all-flash storage is about $14 billion and growing at about 6 percent annually, and that spells opportunity for partners, Grocott said. "There's no shortage of our partner community that can get after this because the market is consuming this at a growing rate," he said. "This and the Unity give our partners a one-two punch to go after that market opportunity." Prior to being acquired by Dell last year, EMC had a clear vision for all-flash, saying that the technology would form the basis of its business. Together, Dell EMC is extending that commitment. "The adoption of flash in the high end has taken off like a rocket ship," Grocott said. "The midrange is now starting that shift as well. It's only a matter of time, whether it's three years from now or five years from now, where it's all-flash all the time. Customers are expecting an all-flash experience going forward."