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CRN Exclusive: Dell EMC Channel Chief Mullen On New Storage Investments, IoT Bundles Ahead And Dell-VMware Partner Program Strategy

"If we can make it easy for partners to actually learn about, understand, package up and sell our broader portfolio, there's nothing stopping us," said Dell EMC Channel Chief Joyce Mullen.

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What other MDF improvements have you made?

We heard loud and clear from our partners that the way we had structured the MDF plans, we forced them to basically finish one set of plans before they started to do the next set of plans. So now, we're allowing for much better and more effective future planning so even if you don’t have any MDF funding left, you can start to put in your request for funding going forward so we can start to evaluate that. It helps our partners plan their businesses a lot better.

We've also allowed the partner to upload multiple programs, processes and MDF projects into the tools, so we can evaluate those. We used to require that they load those one at a time. So there's some operational benefits that we spent a lot of time working on that hopefully makes this whole process a lot simpler for them and a lot more efficient.

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