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10 New Dell Channel Programs, Incentives And Competencies Designed To Drive Partner Sales Growth

Mark Haranas

Advantage Framework

Dell this week launched the Dell Technologies Advantage framework with the goal of making it easier for channel partners to work across the entire Dell Technologies portfolio which includes Dell, Dell EMC, VMware, SecureWorks, Pivotal, RSA and Virtustream. Dell is providing new vendor engagement, tools and incentives to help partners sell across all seven brands.

"It's a program that is really designed to help us figure out how to help partners cut across all of those brands and figure out how to source, transact, engage and assemble solutions across that group," said Mullen. "The idea here is to enable partners to buy assets from all of the brands more easily."

Mullen said the company is making sure its channel incentives are structured to benefit partners who sell solution-oriented deals using different components across the Dell Technologies portfolio. The framework does not replace any current partner programs across Dell Technologies.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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