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10 New Dell Channel Programs, Incentives And Competencies Designed To Drive Partner Sales Growth

Dell Technologies has unleashed ten new programs, incentives and competencies aimed at driving partner sales growth including a new framework to help partners sell the entire Dell Technologies portfolio.

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MyRewards Program

The Dell EMC MyRewards Program is an opt-in, points based reward program for Dell EMC channel partner sales representatives and system engineers, which will replace the company's current Partner Advantage and Sell & Earn programs. The new program will offer bigger promotions with up to 3x bonus payout and enhanced rebates around driving new business, storage refreshes and attaching Pro-Support Plus to storage sales, said Scott Millard, vice president of Global Channel Specialty Sales for Dell EMC, in an interview with CRN.

"This new system will allow us to compensate those partner sales reps and SE's and facilitate our incentives better than what we've been doing for our partners," said Millard. "This will help onboard additional partners with the incentives we launched in February around storage. … By popular demand from the partners, this gives us the ability to compensate our partner sales teams directly."

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