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5 New Dell Partner Incentives, VMware Offerings: Rola Dagher

Mark Haranas

From now being able to sell VMware licenses through Dell to a new Power Up partner program, Dell’s global channel chief Rola Dagher breaks down the five biggest enhancements to the 2021 Dell Technologies Partner Program.

The 5 Biggest 2021 Dell Technologies Partner Program Enhancements

Dell Technologies launched several major enhancements and offerings today with the launch of its revamped Dell Technologies Partner Program aimed at boosting partner profitability and speed.

Dell’s worldwide channel chief Rola Dagher spoke to CRN about the most important new programs, incentives and offerings that Dell channel partners need to know about -- from being able to sell VMware licenses directly through Dell, to a new Incentives Center and Dell Power Up program.

“Our partners right now are going through a go-to-market change in the way we do business,” said Dagher. “Our partners are looking for ways to accelerate in the market. Accelerate and sell more of the solution and that is what we’re providing them with this purpose-drive program. It will allow them to acquire more new end user customers.”

In an interview with Dagher, CRN breaks down the five biggest new additions to the 2021 Dell Technologies Partner Program launched on Feb. 3.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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