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5 Plans For Dell Partners In 2021: Channel Chief Rola Dagher

‘We look at the cloud as our new data center because of everything we’re going through,’ says Rola Dagher, Dell Technologies worldwide channel chief in an interview with CRN.

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Accelerate The ‘VMware Value Proposition With Dell Technologies’

When I’m talking to [VMware’s global channel chief] Sandy [Hogan], I talk about three things: activate, accelerate and elevate. How do we activate more of the VMware strategy with Dell Technologies, how do we accelerate it, and how to we elevate and actually go out there and amplify it. Because I will tell you, the relationship now is stronger than ever. To me, I look at VMware as the differentiator from value perspective in terms of speaking to a customer and that’s what customers are looking for, ‘Tell me what I can do that I’m not doing today and give me a value proposition to help me accelerate my business.’ So Sandy and I are on the same page.

We continue to talk about how to we accelerate and how do we go-to-market with our partners. Also, how do we engage our partners and internal sellers to start a conversation around VMware. Because at the end of the day, you hear me talk about changing workloads and that’s part of the conversation our team will make sure we’re accelerating around the VMware value proposition with Dell Technologies.

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