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7 Scenes From Inside Dell Technologies’ New Executive Briefing Center

CRN takes a look inside Dell Technologies’ new Executive Briefing Center in Hopkinton, Mass. which is tailor-made to win over customers for Dell and channel partners.

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Dell Technologies’ Executive Briefing Center: The 'Ultimate Sales Call'

Dell Technologies injected $20 million into three Executive Briefing Centers across the U.S. that host more than 20,000 partners and customers annually. These centers -- from the facility's architecture to the preparation for each briefing -- are purpose-built to drive Dell sales and win deals against the competition.

Dell's newest Executive Briefing Center in Hopkinton, Mass. is a sight to see, with massive preparation put into every inch of the center. Channel partners from around the globe are flocking to Hopkinton for on-site customer sales engagement, training and executive briefings, Dell said. The centers are part of Dell Technologies’ Executive Briefing Program. Dell reported that 95 percent of its customers say they are confident the company can meet their needs after attending a briefing.

"This is the ultimate sales call," said Bonnie Bryce, director of global business process management at Dell EMC, referring to the Executive Briefing Center. "There is an enormous amount of preparation that goes into the briefings. So we want people to want to be here."

CRN recently toured Dell's new Executive Briefing Center in Hopkinton. Here are seven scenes from inside the center you need to see.

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