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7 Scenes From Inside Dell Technologies’ New Executive Briefing Center

CRN takes a look inside Dell Technologies’ new Executive Briefing Center in Hopkinton, Mass. which is tailor-made to win over customers for Dell and channel partners.

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Walking In

When walking into the Executive Briefing Center at 42 South St. in Hopkinton, you're greeted by life-size nutcrackers and large screens promoting various Dell Technologies solutions. Dell has one of the largest briefing programs in the world, providing more than 4,000 briefings per year with a total of 14 centers globally including at its Round Rock, Texas headquarters and in Santa Clara, Calif. Dozens of customers, solution providers and Dell executives could be seen shuffling around the Hopkinton facility or attending meetings and lectures. Channel partners can also rent out the center for the day for larger end-user briefings.

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