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7 Scenes From Inside Dell Technologies’ New Executive Briefing Center

CRN takes a look inside Dell Technologies’ new Executive Briefing Center in Hopkinton, Mass. which is tailor-made to win over customers for Dell and channel partners.

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2,800 Discussion Leaders For Briefings

Here's a look inside one of the nine briefing rooms which typically contain video conferencing technology, white boards, refrigerators, snacks and at least one large screen. Dell puts in a substantial amount of time and effort preparing for each individual meeting. Briefing consultants can spend upwards of six weeks getting ready for a single meeting at the center. The company has approximately 2,800 global discussion leaders to choose from who are tasked with leading the conversation for the customer or partner during the briefing.

"There is an enormous amount of preparation that goes into the briefings," Bryce. "We want to know everything about the customer and want to support our partners every way we can. … We'll sometimes have top executives here as well, even [Dell Technologies CEO] Michael Dell. We're helping sales build customer relationships. We'll spend the whole day here with them."

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