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Antonio Neri: Outposts Is AWS’ Bid To Lock Data In Public Cloud

‘To me, Outposts is just a way to continue to lure you to move to the [public] cloud because their ultimate objective is to move your data to the [public] cloud,’ says HPE President and CEO Antonio Neri. ‘We have this saying: When you check into the public cloud, it is like checking into the Hotel California. You check in and you never check out. What customers are realizing now is that the cost of egressing that data back is enormous. Enormous.’

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Tell us about sports partnerships that HPE has worked on, including the Mercedes-AMG Petronas Motorsport partnership?

We are proud of the partnerships we have in sports. They actually push you to be in the forefront of innovation. In the case of the Golden State Warriors’ Chase Center, which just opened, we implemented the entire wireless connectivity for the stadium including IoT. So when you go to that stadium to watch a game or concert, you will see a whole different experience. It’s an incredible digital venue that they will be monetizing by offering you services.

The Tottenham Hotspur soccer stadium [we worked on] is the first true digital stadium where everything is delivered in a mobile- cloud-first approach and everything is connected to the network from ticketing to point of sales to cameras to broadcasting. Everything is HPE Aruba.

Formula 1 is probably the most advanced sport when it comes down to technology. For us, it was kind of a playground to test innovation. And obviously on the other side you need to have a group of people and a leader who values innovation. In this case Toto Wolff, the team director and part owner, is incredibly competitive, as I am. He understood in order for him to stay ahead and compete and win he needs to put the drivers in a position to drive faster. Technology plays a huge role. Our HPE technology serves three purposes—one is to help design the car. When you go to how they design the car and the wind tunnel, the back end of the infrastructure is Hewlett Packard Enterprise. No. 2 is to empower the drivers with the best data. So the entire AI machinery that the drivers use for defining how they are going to drive is Hewlett Packard Enterprise. No. 3 is the strategy for the race: So the entire AI stack is running on Hewlett Packard Enterprise. Every race has multiple data points—the weather, the track, the tires. They pool all the data and ingest it. It used to take them 12 hours to analyze that between qualifying and the race. Now they can do it in less than an hour so they can run multiple simulations.

They take that technology as the Mercedes team and they cascade that into Daimler. Daimler is the company that you buy Mercedes cars from. For us, it was an entrée to get into that bigger mass commercial market.

You worked with three-time Formula One world champion Niki Lauda—the non-executive chairman of Mercedes Benz Grand Prix Ltd—who just passed away. What was he like?

Niki was an incredible leader—a sportsman, a gentleman, but he was a businessman. It was unbelievable. I remember being at a few races with him in part of the strategy meetings with him, [Mercedes Team Principal and CEO] Toto [Wolff] and the two drivers talking about how they were going to race. He was a force of nature and an incredible human being who obviously went through a lot in his life in terms of accidents and life challenges. But he was an incredible luminary in terms of driving the business. He built something unique. He is not only a legend as a driver but also an incredible businessman who made Mercedes together with Toto a force of nature. Winning six titles is unbelievable.

 
 
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