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Cisco Partner Summit 2019 Preview: Oliver Tuszik Wants Partners To ‘Own Their Edge’

“Just to be very clear, our products are not self-selling, not sell-installing, and not self-value creating. … Without a partner who creates something unique on top, the value won't come out,” Cisco Channel leader Oliver Tuszik told CRN in an exclusive interview.

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How can partners find their edge?

To do this, you need to add to add something on top of our solutions. Just to be very clear, our products are not self-selling, not sell-installing, and not self-value creating. It's not a package you put into a room that unfolds automatically and the value comes out. The future of IT is getting more and integrated and complex -- this is really the reason why we are moving into the cloud and are coming up with new offerings. But to be clear, without a partner who creates something unique on top, the value won't come out. It used to be about delivering on time and doing a simple installation, and now about more because now not only do you have to implement a product, but a use case. They have the capability to create something that makes them special, something unique and something that this their edge. This is important for us because it helps us get into completely new markets and helps us create a much higher value and ensure the value is throughout the entire lifecycle, but this is something Cisco can't do on its own.

 
 
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