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Cisco Partner Summit 2019 Preview: Oliver Tuszik Wants Partners To ‘Own Their Edge’

“Just to be very clear, our products are not self-selling, not sell-installing, and not self-value creating. … Without a partner who creates something unique on top, the value won't come out,” Cisco Channel leader Oliver Tuszik told CRN in an exclusive interview.

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What’s To Come

Cisco’s channel leader Oliver Tuszik had just taken over the reigns before last year’s partner summit, but this year, Tuszik is ready to show partners how far they have come in such a short time.

This year has been less about evolving technology and new products and more about business transformation. Cisco has been on a mission to drive software and services-based sales with the help of its channel partners, and the company’s focus on customer experience and lifecycle is aligning with customer demand for IT solutions and outcomes, not products.

In an interview ahead of the 2019 Cisco Partner Summit next month, Tuszik sat down with CRN at Cisco’s San Jose, Calif.-based headquarters to talk about what partners can expect from this year’s summit. He also stressed the importance of solution building, DevNet, and why partners must identify and deliver on “what makes them special.”

What follows are excerpts from the conversation.

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