Leader: Pure Storage
Pure Storage took the gold medal for both execution and vision on Gartner’s Magic Quadrant for Primary Storage Arrays. The Mountain View, Calif.-based company provides its NVMe, FlashArray//X and the lower-cost and performance FlashArray//C storage array products completely through channel partners. Pure Storage mainly targets the enterprise market and across all verticals, offering its modern data experience focused on simplicity, flexibility and AIOps capabilities. This month, Pure Storage hired VMware’s former cloud leader Ajay Singh as its new chief product officer.
Strength: Customers report high satisfaction with the company due to ease of use and flexible consumption models, according to Gartner. Pure Storage has standardized on its internally developed NVMe drive technology supported by nondisruptive migrations and customer-friendly business programs.
Weakness: Gartner said Pure Storage lacks NVMe-oF Fibre Channel network connectivity and stretched metrocluster solutions over Fibre Channel that may be appealing for advanced customers.
