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Dell Partner Program Enhancements: 10 New Incentives And Tools

CRN breaks down the 10 new incentives and tools in the Dell Technologies Partner Program that every channel partners needs to know.

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New Server Incentives For The Partner Preferred Program

Dell is striving to drive net new server sales as it expands its Partner Preferred Program by adding new target customers for server deals to the existing storage accounts in the program.

“We’ve seen great momentum with this program driven by the collaboration of Dell Technologies core sales and you, our partners,” said Sullivan. “We’ve made it more profitable to pursue these accounts. In addition to your normal back-end rebates, we also provide incremental discounting on the front-end. When you receive a deal registration approval for server or storage opportunities with an applicable Partner Preferred account, you will receive an increased discount. This advantaged pricing allows you the discretion to price with greater profitability.”

Sullivan said the bottom line for partners right now is to focus “on the right new business targets and you’ll maximize profitability both through increased up-front discounts and back-end rebates” in the partner program.

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