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Dell's Marius Haas Lays Out Partner Opportunities Around VMware-Pivotal, 5G And Flexible Consumption

‘By putting [Pivotal] inside of VMware, now we've got a tremendous software development application platform sitting on top of an amazing industry-leading management platform for our customers and our partners,’ says the Dell Technologies president and chief commercial officer.

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You were a competitive soccer player at Georgetown and now you're an investor in the new Austin FC professional soccer franchise. I have to ask, what's it like having Matthew McConaughey as a partner?

My wife's got a crush on him, but I've kind of got a man-crush on him too. As you get older, you realize that you want to spend time doing the things you love. And I've always had a passion for soccer, it never goes away. I grew up in Latin America and in Europe, and that's what you did. Soccer is what you do. And so I played until I was about 35 and someone decided to take out my knee, and that was the end of that. You do the things that you love to do when you can. And then I just said that this was an opportunity I couldn't say no to. This is the 28th MLS franchise. It's coming to Austin, the first home game will be April 2021, we just did the groundbreaking of the stadium. The stadium will be a contribution we make to the Austin community. I think soccer is one of the fastest-growing sports in the country, it's obviously extremely big around the world. We're going to have a World Cup in the U.S. in a number of years. The U.S. national ladies team has done an unbelievable job as ambassadors for the sport. And so it's just exciting to be able to give back to the community in a way where I'm going to thoroughly enjoy every minute of it. Dell had Matthew [McConaughey] come to a town hall [meeting], and we broadcast it to 20,000 of our employees, real time. Matthew does a really good job inspiring people and talking about his experiences, and what it takes to collaborate and be in it, and I had him come in for 30 minutes, and he spoke to our people. And here's a great story. We have a Sales Academy, which is young, recent college grads that come and join us. They spent 13 weeks training, and then from there, we throw them into the inside sales organization. One of the young ladies happened to be a friend of my daughter's. She's a junior at Texas A&M. She sent out a Snapchat picture of that town hall event with Matthew, her caption said, 'Best day of my life.' That hits home when you see a young lady, maybe 24 years old, and you're able to go create an experience like that where they enjoy being at work. So I had an opportunity to do that, and certainly he delivered.

You'll now be a Dell customer through Austin FC?

I tried to get Dell more involved in branding and everything else, but we're a little oversubscribed in sports [sponsorships]. So now, I need to find other angles in. But the technology part of the fan experience is so important. You go to a football game or baseball game or any other sporting event now, and what's the relationship that you can build with everyone that's there on premises during the matches? But then also, more importantly, what's the relationship and social engagement you can create between the fans and the players when there isn't that two-hour event on the field? What we're trying to do for Austin is obviously create that community. It's online, since younger kids and adults can get very excited. It's all genders. It's fantastic. We're a very inclusive sport.

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