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Dell’s Rola Dagher On Partner Commitment And Channel Growth

Dell’s global channel chief Rola Dagher talks to CRN about Dell’s channel commitment as partners voice concerns about some of the company’s recent channel decisions.

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Dell’s Global Channel Chief Rola Dagher Weighs-In

As solution providers voice their concerns over some of Dell Technologies’ recent channel moves, Rola Dagher tells CRN that the company remains “extremely committed” to channel partners, with massive channel sales growth expected in the second half of the year.

“We will continue to invest in growth areas that matter most to our customers and partners,” said Dagher, global channel chief at Dell, in an interview with CRN. “For example, we are raising the bar around the partner experience [by] offering new digital enhancement like the Incentive Center, the new programs, tools like our OSC (Online Solutions Configurator), Dell APEX [as-a-service offerings], all of that.”

Dagher said Dell is striving to grow both its direct sales and channel partner revenue in the “exploding” PC market by driving Dell’s top-notch Client Solutions Group (CSG) portfolio, which consists of PCs, laptops, notebooks and monitors. In the Round Rock, Texas-based company’s recent second fiscal quarter, CSG sales reached a record-breaking $14.3 billion, up a whopping 27 percent year over year, with operating income of nearly $1 billion.

Amid channel partner apprehension over some of Dell’s recent channel decisions, here is what Dell’s global channel chief Rola Dagher told CRN about the company’s channel commitment and partner strategy.

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