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HPE, Pure Storage, NetApp Can’t Beat PowerStore: Dell SVP

Dell Technologies channel chief Scott Millard talks to CRN about why storage competitors like Hewlett Packard Enterprise, Huawei, Pure Storage and NetApp can’t compete with Dell’s new PowerStore all-flash storage array.

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‘Highly Differentiated’ PowerStore Storage

As Dell Technologies doubles down on driving PowerStore sales through new 20 percent channel margins and a partner support service, Dell’s Scott Millard says storage competitors can’t compete with the innovation PowerStore is bringing to the market.

“We’re highly differentiated, priced to win and we’re making it very profitable for our partners to go win with PowerStore,” said Millard, senior vice president, global channel, alliances and OEM specialty sales, in an interview with CRN. “[PowerStore’s] any scale [capabilities] – that’s scale up and scale out – not everybody can do that. In particular, Pure Storage can’t do that, Hitachi can’t do that, Huawei can’t do that.”

PowerStore is Dell’s new midrange all-flash storage line which is a scale-up, scale-out container-based architecture. With built-in machine learning and automation, PowerStore is a programmable infrastructure that aims to streamline application development and reduce deployment time from days to seconds with VMware integration and support for orchestration frameworks including Ansible, VMware vRealize Orchestrator and Kubernetes. The storage solution has a machine-learning engine to optimize performance and reduce cost by automating labor-intensive processes. PowerStore also contains Dell’s container-based software architecture, PowerStoreOS, as well as CloudIQ, which provides proactive monitoring and predictive analytics.

Dell’s Millard talks to CRN about PowerStore’s market differentiation versus the competition as well as new channel margins and partner support for selling PowerStore.

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