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HPE, Pure Storage, NetApp Can’t Beat PowerStore: Dell SVP

Dell Technologies channel chief Scott Millard talks to CRN about why storage competitors like Hewlett Packard Enterprise, Huawei, Pure Storage and NetApp can’t compete with Dell’s new PowerStore all-flash storage array.

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Why did Dell launch all these new channel investments around PowerStore?

The partners have spoken to us and said, ‘Hey, we’d really like to see a more predictable and profitable margin.’ We know how critical it is that we work with partners to continue to grow our share and market leadership. The partners have told us these are investments we need to make, so we’re listening. This is another example of a step we’re taking to deliver that. … Partners are driving the majority of [PowerStore’s] business. So this is a big ‘thank you’ to the partners.

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