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Lenovo Tech World 2021: 5 Things To Know On The TruScale Expansion

The company is broadening its TruScale data center infrastructure offering to also include device-as-a-service and silicon-as-a-service, in a move that should create ‘sticky opportunities’ for partners, a Lenovo executive told CRN.

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Scaling Up TruScale

Lenovo is expanding its TruScale infrastructure services into an “everything-as-a-service” model that also includes as-a-service offerings for devices, silicon and other solutions, the company announced Wednesday.

The announcement came in conjunction with the virtual Lenovo Tech World 2021 event—where Lenovo CEO Yang Yuanqing said that TruScale offers a flexible consumption model, which is now expanding well beyond its roots as a data center infrastructure services offering. TruScale initially debuted in February 2019.

With TruScale adding offerings such as device-as-a-service to its subscription model, “TruScale has now become our corporate brand,” Yang said.

The expansion of TruScale to cover both data center and PC also comes amid a broader unification of Lenovo’s PC and data center businesses in North America, as part of the company’s “One Lenovo” strategy. The strategy focuses on integrating Lenovo’s PC and data center businesses more closely, to create synergies in the way the company develops solutions and goes to market with partners. The company plans to debut its new Lenovo 360 channel program, based around the “One Lenovo” approach, in early 2022.

What follows are five big takeaways from Tech World 2021 on the Lenovo TruScale expansion.

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