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Michael Dell: ‘Stronger’ VMware Integrations, PC Growth Ahead

IT legend and Dell Technologies CEO Michael Dell talks to CRN about his company’s future with VMware, Project Apex and whether PC sales can continue to soar.

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What’s your vision for Dell’s bullish as-a-service strategy with Project Apex this year?

There’s clearly a broad trend towards subscription and as-a-service in the industry. We’ve heard loudly and clearly from end customers that they’re looking for more consumption-based models. We entered the year with a record $30 billion of deferred revenue, and while Apex is a huge focus for us and driving the business in that direction, we already have a lot of experience as witnessed by the $30 billion in deferred revenues.

Hybrid IT is definitely the major theme as customers think about infrastructure, it’s multi-cloud. Evolving all of our offerings into a consumption model allows us to provide greater outcomes to customers faster and aligns us more closely with the requirements inside customer’s businesses. We believe it’s essentially a better business model for us to operate going forward. We’re all-in on this. You’ll hear more about this at our Dell Technologies World on May 5 and May 6 both in the partner summit and on the main stage.

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