30-year-old Park Place Launches First Partner Program
In the 30 years that Park Place Technologies has been in business, the company has grown organically and via acquisitions to become the largest provider of third-party hardware maintenance, a business that provides alternatives to purchasing extended support from the vendors of IT hardware that is out of warranty. Park Place now supports over 21,500 customers, including 445 of the Fortune 500 companies.
For Park Place Technologies, about 42 percent of its revenue comes via indirect channels. This is despite the company never having implemented a formal channel program. That is changing as Park Place is introducing its Uptime Partner Program. That program is led by Jeff McCullough (pictured), the former channel chief at storage giant NetApp, who now serves as the company’s global vice president of channel sales.
As Park Place moves to formalize its channels, it does so at a time of big change at the company. In particular, Park Place no longer wants to be known just as a provider of third-party hardware maintenance as it is now moving quickly to provide monitoring and management services on top of those contracts to give it and its partners new opportunities to bring value to companies who prefer to keep older but perfectly useful equipment in production past their warranty periods. It does so via its DMSO (discover, monitor, support, and optimize) framework that works across the entire IT infrastructure including on-premises and the cloud.
For a look at how Park Place Technologies is changing, click through the slideshow.