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The 10 Biggest Dell Technologies News Stories In 2019

CRN breaks down the ten biggest Dell Technologies news stories – from the Dell Technologies Cloud to the retirement of Marius Haas – of 2019.

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4. ‘This Industry’s Broadest Consumption Based And As-A-Service’ Sales Model

In one of its biggest sales transformation initiatives in years, Dell Technologies fully embraced consumption-based pricing models in 2019 as more business seek pay per usage and as-a-service buying options. The company is leveraging its Dell Financial Services arm to enable channel partners to sell products – ranging from Dell’s new autonomous PowerOne infrastructure and Dell Technologies Cloud to its PowerEdge server and PC-as-a-Service portfolios -- in a variety of consumption-based offerings.

In November, the company made its boldest launch with Dell Technologies On Demand, allowing businesses to procure nearly all of the Dell EMC and VMware solutions in three flexible consumption offerings: Pay as You Grow, Flex On Demand and Data Center Utility. Flex on Demand allows customers to acquire elastic capacity and only pay for what they use, while Data Center Utility establishes a pay per use environment across the entire IT infrastructure. Pay as You Grow includes customized payment solutions to support forecasted growth, flexible deployment schedules, deferrals and pre-provisioned upgrades.

“Our offer is the broadest in the industry bar-none,” said Sam Grocott, senior vice president for marketing at Dell Technologies, in an interview with CRN this year. “It’s the industry’s broadest consumption-based and as-a-service delivery model that is ideally suited for the way on-premise infrastructure and services are consumed today.”

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