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Veeam Co-Founder Ratmir Timashev On Strategic Growth, And Co-CEO Peter McKay's Departure

Veeam co-founder Ratmir Timashev says his company has a 100 percent channel sales strategy and several powerful alliances with top hardware vendors.

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Given those agreements and the pace of Veeam's growth in the market, what's your alliance partnership strategy going forward, and what did Peter (pictured) contribute to that strategy?

The strategy is to be hardware-agnostic and never have our own appliance, unlike our competitors. Most of them have an appliance, like Veritas and Commvault, as well as the small ones like Rubrik. They have their own appliance. Our strategy has been no hardware because the day we have hardware we will alienate our strategic alliances. That strategy was put in place before Peter came on board. Veeam is 100 percent channel. Veeam is strong with alliances. No hardware. We serve all markets: SMB, mid-enterprise and large enterprise. When Peter came on board he accelerated those, specifically he built a separate sales force for large enterprise. He accelerated the relationships with strategic alliance partners.

What impact did Peter have on Veeam's channel operation?

His goal was to take the channel relationship to the enterprise, to accelerate relationships with enterprise channel partners such as WWT, ePlus, Presidio. We already had these relationships in place, but he helped accelerate those.

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