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10 Emerging IT Trends To Watch Out For In 2020

We take a look at some of the biggest trends to follow this year across cloud, data center, networking and mobility.

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New Privacy Regulations Drive Spending

The arrival of strict regulations around user data privacy is leading to an uptick in demand for solutions to help ensure compliance with the privacy laws.

The first domino fell in May 2018 when citizens and residents of the European Union obtained greater control over how their personal data is being used as part of the new General Data Protection Regulation (GDPR) rules. The new requirements are the toughest in the world, with violators subject to fines of up to 4 percent of global revenue or 20 million euros–whichever is higher–for non-compliance.

Then in January 2019, French regulators smacked Google with a $57 million fine, alleging the search giant lacked transparency and clarity around how personal information was being collected, and failed to properly obtain user consent for personalized ads. Last May, Ireland's Data Protection Commission announced plans to examine whether Google's Ad Exchange marketplace handled user data in violation of GDPR.

And closer to home, the California Consumer Privacy Act (CCPA) took effect on Jan. 1, and will provide California residents with the right to know whether their personal data is being collected and sold, and request the deletion (or reject the sale) of any personal information collected on them. The CCPA applies to all businesses with annual gross revenues in excess of $25 million.

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