Niche Player: Logi Analytics

In 2017 Logi Analytics' underwent some significant changes, undertaking a major overhaul in product positioning and packaging to focus on providing BI and analytics technology for embedding in websites and applications. And a global private equity firm that specializes in growing software companies acquired Logi Analytics. The vendor was the lowest-positioned company on the Magic Quadrant on the "ability to execute" axis.

Strengths: Logi Analytics appears to be reaping some success from its focus on OEM and embedded analytics. Customer references give top scores to the functionality of the company's products in BI platform administration, security and architecture, data source connectivity and ingestion, interactive visual exploration and analytical dashboards. Low licensing costs and ease of use for content developers are also strengths.

Cautions: Logi Analytics is in the bottom quartile for its use for complex analytical tasks with most customers using it for consuming parameterized reports and dashboards. While the Logi software can run on AWS and Microsoft Azure, the company offers no direct cloud service and does not host or manage customer data. Gartner also cited concerns over the vendor's market relevance and customer retention.