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7 Top Tech Execs On The Next Big Opportunities In IoT

Executives and product leaders at Google, Cisco, Juniper, AT&T, Avnet, Cambium Networks and Comtech tell CRN where the next big opportunities are in the Internet of Things market.

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Bruce Collins, product management director, Cambium Networks

The biggest opportunity we see is really how you simplify this for the operator or the end user. A lot of what we talk about — machine learning, artificial intelligence, edge intelligence, security — if you go Google search any of those and put the "IoT" after it, you'll see 400-500 companies pop up. And if you're the IT manager of a small city or a village — 10,000 people, 20,000 people, maybe 100,000 people — you're going to be overwhelmed by the options. And what we try to do and [where] we see the opportunity is, how do we filter that down to a — here's a particular solution to a particular problem. So, as LoRa [long range wireless] emerges for low-power, wide area, how can you make that simple for operators to deploy just like we've made broadband communications simple. We've deployed millions of radios around the world; I think we're up to 7 million radios at this point, so the first radio is the hard one, then the other seven million, those are hard too, but we've done seven million, [so] you've got to make it very simple and repeatable steps. That doesn't mean following every new press release or announcement of every new company that comes out and talks about IoT. We have to really sort of filter that and then get that into our channel partners' hands so they can spread the word.

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