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7 Things To Know About Ciena's New 'Personalized' Partner Program

‘We have created a way that every partner can extensively have their own personalized partner program through our joint business planning process,’ Ciena channel leader Sandra Glaser Cheek says about the new Ciena Partner Network.

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A critical ingredient when creating the new Ciena Partner Network was making sure it is future-proof for the ever-changing technology landscape. The program is built to respond to technology disruptions and market transitions. As businesses look at digital transformation, the Ciena Partner Network allows channel partners to continuously adapt their business plan and training programs.

"This program was built to adapt to the emerging market changes. It will work for today and any technology that disrupts tomorrow," Glaser Cheek said. "This platform can adapt to them and we don't have to go back to the drawing board because of the personalized approach that we're taking."

Glaser Cheek said Ciena is in a "good position" as the industry shifts to address the needs of big data, the Internet of Things and 5G. "These areas are where really see a huge opportunity for our partners whether it’s services, recurring revenue or even helping build out the core infrastructure of the network," she said. "By network infrastructure, I mean hardware, software, services—and at the same time, we're connecting wearables, cars and anything you can think of to this network."

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