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Hitachi Vantara's Kim King: New Partner Portal Will Unify Resources

'We're really getting aggressive about how we communicate with them,' Hitachi Vantara channel executive Kimberly King says of the company's new online partner portal in an interview with CRN that also covers IoT adoption in the channel and other program changes

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Channel Exec Talks New Portal, IoT Adoption, Other Program Changes

Hitachi Vantara plans to launch a new online portal next year that will make it easier for channel partners to do business with the company by bringing together disparate systems into a single interface with one login, according to channel executive Kimberly King.

In a recent interview with CRN, King, Hitachi Vantara's vice president of global partner strategy, said the new partner portal, set for launch in April 2020, has been her No. 1 priority after hearing from partners that they needed an easier way to access information and communicate with the company.

[Related: How Disney Parks Is Using Hitachi Vantara's Lumada To Improve Rides ]

"All the feedback we got from partners was all around ease of doing business and communications," she said. "That was our No. 1 priority for them."

The new partner portal will provide access to customer and prospect information, including what products they're using and what their refresh cycle looks like. The portal will also include a marketing hub for partners as well as training and compliance programs.

King said the new portal will provide information based on a partner's attributes, which will be a "night-and-day" change from how it was previously done.

"We're looking at it from the perspective of who the partner is, what is their role and what type of partner are they in our program, and then it'll serve up data and information to them based on that," she said. "So we're really getting aggressive about how we communicate with them."

What follows is an edited transcript of CRN's interview with King, who also talked about the partner program's transition to a value-based model, partner adoption of Hitachi Vantara's Lumada and video IoT solutions and how the company is helping partners adopt such solutions.

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