Internet of things News

Intel's New IoT Sales Chief Talks 'Customer Obsession,' New Hardware

Dylan Martin

Intel's new IoT sales chief, Brad Haczynski, talks to CRN about the chipmaker's new focus on 'customer obsession,' Intel's drive to help partners scale IoT projects and new 'purpose-built silicon' that will expand Intel's IoT portfolio.

Haczynski Talks 'Customer Obsession,' Teases New IoT Hardware

Brad Haczynski has a big mandate as the new sales chief for Intel's Internet of Things Group: supporting the company's new focus on "customer obsession" to drive growth.

Whereas the 17-year Intel veteran had previously focused on one major customer, Cisco, for nearly five years, across the chipmaker's entire portfolio of products, Haczynkski is now charged with driving sales for Intel's IoT products and solutions across many customers.

"Moving to this role is obviously taking on an entire business across every customer around the globe. So imagine one customer, all products — one business unit, all customers," Haczynkski said in explaining his transition from managing director of Intel's global Cisco account team to Intel's vice president and general manager of IoT global sales.

The Internet of Things Group, also known as IOTG, has been one of Intel's new growth engines as part of its bid to become a "data-centric" company. While IOTG sales took a hit in the most recent quarter due to Intel's ongoing CPU shortage, the business unit has been growing at a fast clip overall, reporting a 9 percent year-over-year increase in revenue to $3.5 billion in 2018.

In a recent interview with CRN at the Intel Partner Connect conference, Haczynkski talked about how the Santa Clara, Calif.-based company is putting a new emphasis on customer obsession, how Intel's IoT portfolio will eventually expand to include "purpose-built silicon," what kinds of IoT applications Intel is enabling and how Intel is driving scale with partners.

"One of the things we want to do is we want to make sure that our customer's voice is heard, so we're putting a lot of emphasis on: we want to get out there. We want to talk to customers. We want to make sure that the feedback is, 'hey, the strategy's working. The roadmap is where we need to go in order to grow,'" Haczynkski said.

What follows is a transcript of the interview that has been edited for clarity.

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