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Intel's New IoT Sales Chief Talks 'Customer Obsession,' New Hardware

Intel's new IoT sales chief, Brad Haczynski, talks to CRN about the chipmaker's new focus on 'customer obsession,' Intel's drive to help partners scale IoT projects and new 'purpose-built silicon' that will expand Intel's IoT portfolio.

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What have been your top priorities for the first 90 or so days on the job?

You take on any job, the first thing you have to do is you got to work with the team. So I inherited a world-class organization, took the leadership reins of a world-class organization [led by] a bunch of very senior leaders, many of them who have a lot more domain expertise than I do in this particular part of Intel's business. So you're first and foremost in the listening and learning mode, establishing trust and candor with your team, setting your vision for the organization and expectations. I think those are all the basics of taking over any organization as a new leader. The second piece has been just getting out there and listening in the industry.

A lot of it was internally focused, because we have our sales conferences. We have three different ones and three different geographies. So it was quite a world tour. Tom [Lantzsch] and I got to do a sales kickoff [where] we talked about the 2018 results and what we need the team to achieve in 2019. With events like Intel Partner Connect, it's really for me about being in listening mode. I want to meet with customers. I want to listen to what's working. What's not working. Where would they like to see us go? How would they like to see us be better Partners? Getting back to that customer obsession theme, I think you got to do at least the first six months or so of just really listening and soaking it all in.

What are you most excited about for this year?

I'm really excited about the opportunity. I think I really believe that we have the right strategy. I think we have the right opportunity, and I think the time is right, where a lot of customers out there are looking at IoT as a way to change the fundamental landscape of things. You know, I didn't even talk about health and life sciences, I think about things where you can take IoT and [artificial intelligence] and how it can fundamentally change how people monitor health, how we can get results faster.

We can change the experience for humans ultimately for good. and I'll talk a little bit more tomorrow about how there are significant challenges that humanity is facing right now. Climate change is one example. Food and water quality. Things of that nature that we really believe IoT can help solve in the rise of edge computing and IoT, which can help solve some of these greatest challenges for the greater good of humanity.

I think that really excites me. I mean, that's going to take years to do, but just getting in the chair, being part of the journey when the journey is still very nascent is exciting to me. And it's a great learning and growing opportunity for me personally.

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