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IoT Solution Providers: 6 Steps Partners Need To Know To Cash In On IoT

"Don’t reinvent the wheel or custom build anything - there's no reason for it today. Find the IoT application, the hardware, platform, and connectivity, and charge a recurring revenue basis for MSP services," according to two solution providers specializing in IoT.

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The Starting Line

Two IoT solution providers asked an audience of VAR, MSP, and agent partners if anyone in the audience was making money with IoT. Not one partner raised their hands during a session at Channel Partners Expo 2018 in Philadelphia.

The IoT opportunity will exceed $1 trillion by 2025, meaning there are a lot of devices that need to be connected. Someone has to sell IoT, and it might as well be the channel, since partners already have account control into these companies, according to the two solution providers leading the session that are paving the way with their own IoT practices.

Here are the 6 steps that Natasha Royer Coons, managing director of TeraNova Consulting Group, Inc., and Steve Brumer, partner for 151 Advisors LLC, outlined to help other partners tap into the emerging IoT opportunity.

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