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New Dell Technologies Partner Program: 7 Things You Need To Know

Here are seven things all Dell EMC channel partners need to know about now becoming a member of the groundbreaking Dell Technologies Partner Program.

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Welcome To The New Dell Technologies Partner Program

It’s a new day for Dell EMC channel partners as the company launches its bullish Dell Technologies Partner Program, ending the two-year-old Dell EMC Partner Program effective immediately. After more than a year of strategically building a program to allow partners to truly leverage the full breadth of the Dell Technologies family of businesses, the channel can now more seamlessly sell, get certified and trained, and procure solutions across Boomi, Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and VMware.

“It’s really just an expression of the maturity, evolution and the journey we’ve been on as a company,” said Cheryl Cook, senior vice president of Global Partner Marketing for Dell EMC in an interview with CRN. “Now is the time for partners to really lean in and embrace Dell Technologies.”

Dell’s $67 billion acquisition of EMC and majority stake in VMware in 2016 changed the IT landscape forever. The Round Rock, Texas-based infrastructure giant is now striving to change its channel go-to-market strategy with the launch of the Dell Technologies Partner Program. Here are seven things Dell EMC partners need to know about the new program launched at Dell’s Global Partner Summit on Monday.

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