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The 10 Fastest-Growing Digital Transformation Products Of Q2 2020

While the coronavirus pandemic accelerated some digital transformation efforts in the second quarter, only a handful of product categories, including servers and tablets, saw double-digit growth while others plummeted in demand.

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Big Sales Growth For Tablets, Servers, Cloud Infrastructure

While the coronavirus pandemic has accelerated some digital transformation efforts, not all IT product categories benefited and overall revenue for digital transformation actually declined 5 percent year over year in the second quarter of 2020 in North America.

That’s according to new data from market research and business solutions firm The NPD Group, which tracks monthly sales data from the largest distributors and resellers in North America. The firm has previously said that channel partners have a key role to play in digital transformation, which is all about moving to digital technologies to build better outcomes for customers.

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“Digital transformation in the COVID-19 economy is allowing channel innovation and is allowing some industries to exploit new technologies, creating business opportunities,” said Mike Crosby, director and B2B technology industry analyst at NPD.

That said, some digital transformation product categories fared better than others, and some, like tablets, servers and cloud infrastructure, actually saw double-digit growth in the second quarter, according to the Port Washington, N.Y.-based firm, which measured sales from April to June.

“Digital transformation has been well under way for the last few years, but has been further accelerated for customers, with the need to use technology to abide by pandemic health protocols and to help businesses survive,” Crosby said.

Here are the 10 fastest-growing digital transformation products from the second quarter of 2020, ranked by year-over-year sales growth, according to NPD data.

Sourcing: The NPD Group tracks monthly technology sales-out information from the largest IT distributors and resellers across North America, down to the item level and with overlap removed.

 
 
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