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10 Top Printer Industry Trends To Watch In 2020

While the coronavirus pandemic has disrupted the industry, opportunities abound in areas such as work-from-home devices, managed print services and app-based workflows.

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Print Remains Mission-Critical

Without a doubt, the current crisis and shift to work-from-home "does not paint the greatest of scenarios" for the print industry, Kmetz said. But after the end of the upheaval and the return of some degree of normalcy, Kmetz believes there will be plenty of business printing happening. For many businesses, print remains "mission-critical," he said. "When we resume back to normalcy, print's advantages are still there. I get my customer, I get my partner [to pay attention]. It's much better when information is in paper format than if it's an electronic format. I have businesspeople that I know who continuously comment to me that a piece of paper is a call to action. It's physically in front of me, calling me to do something. Whereas, I get tons of emails. I can't even manage the amount of electronically based information that I have. So that, I think, is where print survives."

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