Dr. Steven Vicinanza, who founded and built BlueWave Computing into one of the country's top MSPs, is using his channel smarts to build a channel-only cloud service provider – Cirrity – that is gaining traction with top solution providers.
Vicinanza says the simple secret to the company's success is the company's 100-percent channel commitment. "Because our success is dependent on our partner's success, we have to enable them to be successful," he says.
Cirrity only sells its cloud infrastructure, Desktop-as-a-Service, and disaster recovery services through managed service providers (MSPs), value-added resellers (VARs), and solution providers. Unlike public cloud behemoths, Cirrity does not allow customers to buy its cloud services direct via the web
The Cisco-powered Cirrity cloud services platform provides partners with the ability to earn Cisco VIP (Value Incentive Program) rebates directly from the networking market leader. The Cirrity service platform is located within data center operator QTS's facility in Atlanta, and in IO Data Centers' Phoenix facility.
Cirrity spoke with Vicinanza about the cloud service provider's channel-only model and the competitive landscape. Below is an excerpt from the discussion.