Denali CEO Majdi Daher On Global Expansion
Denali Advanced Integration CEO Majdi Daher says he is on a mission to expand the global footprint of the Redmond Washington solution provider, No. 83 on the CRN SP500, to help customers drive global supply chain efficiencies.
"I want Denali to be the FedEx of IT where we are managing the supply chain to drive standardization and orchestrating that movement for customers across the globe," he told CRN in an exclusive interview marking the 25th anniversary of the company. "You cannot do that by only having a location in North America. You must have feet on the ground in the theaters that you are serving – where your customers reside. Proximity to our customers is important. I cannot say customer-first if I am 5,000 miles away from my customer. That just doesn’t work."
Denali which already obtains about 20 percent of its annual sales from Western Europe where it has had offices for six year, recently expanded to India and is eyeing expansion to China, Japan, Australia and Latin America over the next two years.