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5 Questions With NinjaRMM CEO Sal Sferlazza About Its Channel Program Launch

‘It’s a great time for this type of solution to grow in a bigger way, but we want to make sure we do it in a channel-appropriate, channel-friendly way,’ NinjaRMM CEO Sal Sferlazza tells CRN.

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Stepping Out Of The Shadows

NinjaRMM is breaking out of its traditional sales motion by offering a channel program that helps resellers capitalize on the work-from-home challenges facing corporate IT departments across the country, the San Francisco company said.

Built from the ground-up by CEO Sal Sferlazza, the software’s modern architecture allows engineers to push a relentless 45-day refresh cycle to stay on top of partners’ demands for the product. The company passed its SOC2 audit last quarter, and Sferlazza said Ninja is “hyper-vigilant” around security.

“I don’t know if the modern stack, gives us a leg up in security. It certainly gives us a leg up in agility and being able to pump out features faster and at a greater scale,” Sferlazza told CRN. “On the security side, I think that’s more of a process and operations exercise where we just have to stay hyper-vigilant, and continue to throw resources at it, in terms of security.”

While just a couple years ago Ninja was winning deals to manage a few hundred endpoints, Sferlazza said the company is now regularly closing on offers to manage tens of thousands across multiple industries, including highly regulated sectors such as health care, and finance.

“We think if its good product, everyone is going to want to sell it, everyone is going to want to use it,” he said.

The program follows a tiered system, starting at 35-percent margins and a referral bonus on sales. Ninja also offering a white-glove, concierge type service to help partners with training and go-to-market.

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