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CI&T President Bruno Guicardi: ‘We Help Clients Reconfigure Themselves For The Digital World’

‘Most companies out there don’t realize that the way you work, the way you organize yourself, actually is two-thirds of the problem and one-third is technology,’ Bruno Guicardi, the solution provider’s co-founder and president, tells CRN following CI&T’s successful IPO.

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Building Strength Via A Digital Transformation Focus  

CI&T this week held a successful IPO. The company priced its initial public offering at $15 per share Wednesday and share prices, after jumping to as high as $21.15 after the opening, are as of late Thursday hovering at around $18.50.

CI&T’s IPO had a few things seldom seen in a technology-focused IPO: The company is a global systems integrator and is already profitable. In addition, it is focused exclusively on digital transformation.

CI&T, founded in Brazil in the 1990s but with global headquarters now shared by its U.S. office, has as its core mission the drive to help customers transform their business digitally to improve how they go to market and quickly react to changes in their customer base. But unlike typical digital transformation where the focus is on the technology, CI&T is focused on first helping its customers reorganize the way they work to lay the foundation for the technology part of the transformation.

CI&T co-founder and President Bruno Guicardi, in an in-depth conversation with CRN, said that digital transformation is more than the “new” or a discrete list of things that need to get done.

“For us, it’s a more profound change, like to really change the pace that you adapt to your new needs and the upcoming needs of your clients and customers and consumers. … With most traditional companies, the time frame from having an idea to launching a digital product in the market is usually two and a half years on the average of clients we interview. And in a fast-paced world, that will take you to irrelevance, right? Over time, that’s very dangerous.”

Guicardi and CI&T represent a big part of the future of digital transformation, particularly for global businesses looking for flexibility and agility. Here is more of what Guicardi had to say.


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