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Focus On The MSP: 5 Recent Partner-Friendly Changes At Axcient

Under the leadership of David Bennett, who early this year joined Axcient as CEO, the company has made significant changes including making its technology easier to sell and to try and revamping its channel team to bring more focus on customers, not sales.

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Simplifying Life For The MSP

David Bennett in February joined Denver-based Axcient as CEO after a nine-year run at Webroot. Three months before he joined, Axcient, a developer of data protection and enterprise file sync and share technologies, had just completed its merger with MSP-focused eFolder.

Bennett Thursday told CRN that his goal from the start was to make working with his company as easy as possible for MSPs, something that was not always a priority.

"We made it hard to use our technology," he said. "And when you used our technology, it was really hard to understand how do I price it for my end-user. [But by] the end of the year, I believe, if you went out and asked MSPs, they would say, 'Axcient is the easiest vendor to deal with, [one] that truly understands my business."

Bennett told CRN about multiple initiatives aimed at helping MSPs more easily engage with the vendor and more easily work with clients. For a look at those initiatives, check out our slideshow.

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