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Kaseya CEO Fred Voccola On Kaseya-Datto’s ‘Growth’ Focus, Plans For Datto Products And The MSP Profitability Boost From The Blockbuster Deal

C.J. Fairfield

’Our goal is to give these MSPs the best software kit possible so they can make the most money. We want to give them a platform that’s integrated so the engineers are the most efficient and we want to provide it to them at 30 percent less so that they make more money. That’s our job,’ says Kaseya CEO Fred Voccola.

How do you see the Kaseya-Datto deal impacting the ability for MSPs to drive profit and sales growth?

On the profitability front, it’ll be a huge boost to direct profitability. We have a platform called IT Complete and our mission is to provide a complete platform for the MSP [which is a] fully integrated and complete platform that makes the MSP’s technicians substantially more efficient. So, the MSP can generate more revenue per technician. We also charge about 30 percent less than every competitor in every one of the areas of technology we provide. Kaseya MSPs tend to be the most profitable MSPs for two reasons. One, the technicians are the most efficient which gives them better revenue-to-technician ratios. And our software [delivered] to the managed services, we charge 30 percent less and that’s right to the bottom line.

A lot of software providers talk about their software making people more efficient so customers can be more profitable, and that’s all true, [but] we also charge less.

I’m not making any statements about Kaseya and Datto being together (due to legal reasons) but every single company that we bought over the last seven-and-a-half years since I’ve been here, we followed the strategy of integrating the products, keeping the culture of the company we bought and investing more in the R&D (research and development) in support of the companies we bought. We’ve made every product we bought more affordable and the more affordable the technology is, the more room there is for MSPs to make profit.

 
CJ Fairfield

CJ Fairfield is an associate editor at CRN covering solution providers, MSPs and distributors. Prior to joining CRN, she worked at daily newspapers, including The Press of Atlantic City in New Jersey and The Frederick News-Post in Maryland. She can be reached at cfairfield@thechannelcompany.com.

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