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Microsoft Partner Answers 6 Questions About New Sales Outreach

Microsoft MVP Amy Babinchak, a partner of the Redmond, Wash.-based software powerhouse for more than two decades, breaks down her understanding of the new sales initiative that led to direct calls from Microsoft to her customers.

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Amy Babinchak — Microsoft MVP and the owner of two Michigan MSPs — said one of her customers reached out to her about an email directly from Microsoft offering a free network scan.

“My customer said, ‘We got this from Microsoft, do you think it’s something we should do?’” Babinchak told CRN. “And I said ‘What? You got what?’ “

Babinchak initially created a blog post, warning other partners. After a few days, a Microsoft executive reached out to speak about why her customers were targeted.

“She showed me some internal PowerPoints of some internal training about what those templates are supposed to look like and how they’re supposed to be worded, and what the process is, and how it is supposed to be followed,” Babinchak said. “She was pretty open-book about it, ‘This is the material they are supposed to follow. This is the training they all receive. This guy went off the road.’“

Microsoft responded last week with a statement via an outside press agency that said it would seek to improve the training its sales associates receive.

Babinchak said after her call with Microsoft she felt more at ease about the company’s intent — that it was not meant to target partners, but was intended to drive deeper adoption of products.

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