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MSPs Speak Out: How Changing Market Dynamics Are Influencing IT Investment

With cybersecurity, hybrid work, and supply chain challenges top of mind, CRN reporters ask MSPs from all over the country: changing market dynamics influenced the technology areas your business is investing in today?

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Placing Their Bets

Market dynamics have shifted quite substantially over the last two years as a global pandemic sent millions of employees out of the office and off the road and into their homes. Hybrid working is the “new normal” now as businesses and employees balance safe returns to the office and teleworking. At the same time, security breaches are on the rise and global supply chains are feeling the effects of the last couple of years. Long story short: the IT industry is in a state of flux, to say the least.

Many market trends were already gaining some momentum prior to 2020 but have been accelerated as business needs changed – in some cases, overnight – and new buying habits emerged. Shifts like cloud migration and a heavier focus on security have been sped up, as has adoption of new technologies, such as artificial intelligence, machine-learning and anything that can help IT teams inject more automation into their environments.

At CRN parent The Channel Company‘s XChange 2022 event this week in Dallas, reporters on the ground asked MSPs in attendance: Have changing market dynamics influenced the technology areas your business is investing in today?

Here’s what solution providers from all over the country had to say.

 
 
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