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Network Solutions Provider CEO: ‘Competition Is Getting Tighter’

“Customers don’t want five or six, multiple MSPs in-house,” Network Solutions Provider customer advocate CEO Phil Walker tells CRN. “They want one or two for redundancy that they can rely on.”

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The many products and services in the market give MSPs plenty of opportunities to stand out from the pack and increase their revenue.

But heightening competition, a need for more information sharing from vendors, and a lack of job candidates with the right skills has MSP CEOs like Phil Walker making new investments to meet his customer’s needs and keep his company’s growth going.

“We’ve grown in what I consider an oval shape growth because we’re going in many different directions,” Walker told CRN. “Typically, it’s a triangle. It’s one or two products leading the way. And now you’re looking at maybe five to six across the technology stack.”

Walker’s Network Solutions Provider ⁠— a Microsoft partner based in Manhattan Beach, Calif., and member of CRN’s 2021 Tech Elite 250 ⁠— has partnerships with IBM, Microsoft and HP, among other vendors. His company has seen high demand for business intelligence tools, technology platform modernization and cybersecurity.

He spoke with CRN about the current landscape for a MSP and gave advice on how to get by with rising competition on multiple fronts.

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