Differentiation in a market heading to commoditization
While the pandemic continues, SMB‘s have become more reluctant to embrace change, which requires additional spending. This hesitation creates challenges around securing time to educate on the need for an MSP and how their current view of IT being a “cost center” can be reframed into viewing IT as an asset that drives revenue, profit, and efficiency gain.
[Competition from] companies that are entering the marketplace stating they can also provide managed services when that has not been their core business.
Supply chain issues have also hampered our ability to hit target technology refresh cycles and 2022 does not look like there will be much relief.