Advertisement

Managed services News

Top Predictions For The Future Of The Managed Service Provider Industry

O’Ryan Johnson

Vertical Specialization

The ability of MSPs to demonstrate an expertise inside a particular industry – rather than running a jack-of-all-trades like practice -- is a growing trend that D&H Distributing sees its more successful partners adopting.

“We foresee more VARs and MSPs taking advantage of the benefits of vertical specialization. Knowledge of general networking is becoming marginally valuable. Expertise on the complexities of wireless networking in a high-density academic environment is very valuable. Knowing how to successfully demonstrate that value repeatedly in vertical markets, e.g., to key school business decision-makers, is incredibly valuable.”

“Many independent VARs selling into the SMB space find it a challenge to get into the services market because of their scale. They often do not have the time or manpower to do much more than keep up with current demands on their time. Going into the future, distributors can partner with services organizations and make services available as SKUs, helping resellers to maximize their opportunities. This will enable more SMB VARs to grow into offering higher-margin services. It also will allow the distributor to strengthen its relationship with the VAR. And it will generate recurring revenue for both.

Partnering with services organizations also enables the MSP to enter growing markets that they otherwise would not be able to take advantage of. Unified communications, digital signage, and DaaS are all avenues we see opening to the MSP in this manner as forthcoming areas of opportunity.”

 
O’Ryan Johnson

O’Ryan Johnson is a veteran news reporter. He covers the data center beat for CRN and hopes to hear from channel partners about how he can improve his coverage and write the stories they want to read. He can be reached at ojohnson@thechannelcompany.com..

Advertisement
Advertisement
Sponsored Post
Advertisement
Advertisement