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Wipro Digital President Rajan Kohli On Digital Transformation And The Firm’s Biggest Growth Drivers

“If a client comes to us with a problem and they say ‘OK, what should be my next product’ or ‘Which of my products is more valuable than the others?’ the approach we take is not one a typical strategy house would take. There’s a more design-led approach where we really understand what is valuable to their end customer, and then work backwards from there,” Kohli said.

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Transforming Digital

India-based IT services giant Wipro has seen success in digitally transforming enterprise-sized clients with its mixture of technology, strategy, ad, and design expertise. However, it is increasingly delivering that transformation to mid-sized clients as well, Wipro Digital President Rajan Kohli told CRN.

IT services generates 96.7 percent of the company’s total revenue, and of that revenue an overwhelming amount came from Wipro’s stable of enterprise clients.

“The top 100 of our clients give us almost 60, 70 percent of our revenue. But medium-sized clients are also spending on technology,” Kohli said. “We don’t want work with fintechs to sell to them. But we work with fintechs and healthtechs to bring them to the enterprise clients. A lot of times our clients ask us for introductions, or sometimes they ask the fintechs or healthtechs to approach through us so we can be the integrator of their services.”

The 160,000-employee company, which began as a vegetable oil company in 1945, is expecting two percent growth this quarter.

Kohli talked to CRN about how Wipro is setting itself apart from competitors in 2019.

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