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Wipro Digital President Rajan Kohli On Digital Transformation And The Firm’s Biggest Growth Drivers

“If a client comes to us with a problem and they say ‘OK, what should be my next product’ or ‘Which of my products is more valuable than the others?’ the approach we take is not one a typical strategy house would take. There’s a more design-led approach where we really understand what is valuable to their end customer, and then work backwards from there,” Kohli said.

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Why are businesses calling Wipro?

“What we’re seeing in the market is, in the past, clients really had a very segmented approach to buying. If they wanted strategy consulting, they would go to a strategy consulting house. If they wanted innovation, they would go to an innovation house. If they wanted marketing, they would go to an agency. If they wanted technology, they would go to an IT provider. Now it doesn’t work like that, for several reasons.

“First, there’s not really any strategy that’s not technology-oriented. The board is asking questions that need technology answers. So strategy houses are not always the best fit. Because they don’t necessarily have the right technology answers. Technically any product has huge technology in it. There are infinite examples in every industry. Obviously, technology has to play a big part in both strategy, design, and product design. So we feel there is a place where a company, which is best-in-class strategy consulting, best-in-class strategy design, best-in-class marketing agency, along with a tech company, has a huge role to play.”

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