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Wipro Digital President Rajan Kohli On Digital Transformation And The Firm’s Biggest Growth Drivers

“If a client comes to us with a problem and they say ‘OK, what should be my next product’ or ‘Which of my products is more valuable than the others?’ the approach we take is not one a typical strategy house would take. There’s a more design-led approach where we really understand what is valuable to their end customer, and then work backwards from there,” Kohli said.

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What are some of the problems Wipro is solving?

“We’re not a typical strategy company. So if a client comes to us with a problem and they say ‘OK, what should be my next product’ or ‘which of my products is more valuable than the others?’ the approach we take is not one a typical strategy house would take. There’s a more design-led approach where we really understand what is valuable to their end customer, and then work backwards from there.

“Then we combine what we call strategy, design and technology; where design is talking about desirability, but strategy is really talking about feasibility, ‘Can this be done? Can this be afforded?’ and then tech is talking about viability, ‘Ok, if it can be done, if it can be afforded, is it actually possible to deliver?’

“So we feel that all these three have to be done together. That’s where we come into play.”

 
 
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