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Wipro Digital President Rajan Kohli On Digital Transformation And The Firm’s Biggest Growth Drivers

“If a client comes to us with a problem and they say ‘OK, what should be my next product’ or ‘Which of my products is more valuable than the others?’ the approach we take is not one a typical strategy house would take. There’s a more design-led approach where we really understand what is valuable to their end customer, and then work backwards from there,” Kohli said.

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So you offer all of these services under one roof?

“Our approach of course is not what a typical strategy consulting house will do, where it is about spreadsheets and number crunching. Our approach, if a client asks us a similar question around ‘What do I need to innovate in this product? What should be my next product for this market? How can I take this product to a new market?’ Our approach will be very strategy-design led, customer-journey led, where we will truly try to understand what is it that the client’s end customers are looking for, then not only make those recommendations, but actually build the rapid prototyping teams to innovate scale, deliver those innovations. That’s another challenge our customers are facing today. A lot of times they get advice at the board level, and the board looks at that, and they say, ‘OK, we understand you need to do this, but we don’t know how to do it.’”

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